Museums by Icon

Following my work with Icon Design on their retail fixture design website and wider brand materials, I was approached to help shape a new venture focused specifically on museum and exhibition environment design. Through a series of consultancy workshops and strategic conversations, we defined the positioning and ultimately landed on the name Museums by Icon, a natural extension of the parent brand, with its own distinct presence. Building on Icon’s existing logo, I was tasked with elevating and refining it to suit this new cultural and experiential space. From there, I developed a considered brand system, including colour palettes, typography and a suite of print and digital collateral that balanced heritage, refinement and impactful design. I also designed and built the website, creating a platform that showcases their specialist expertise with confidence. The result is a cohesive, elevated brand that has been extremely well received.