Espirita

While Head of Design at Acacium Group, I led the rebrand of Espirita, an international healthcare recruitment agency connecting people with rewarding roles around the world. The business needed a refreshed identity that better reflected its global reach, expertise and the sense of opportunity at the heart of the brand. Working closely with the business owner, internal marketing and business development teams, I helped define the spirit and personality of the new Espirita. I creative directed the rebrand in partnership with an external agency, guiding the visual direction, colour palette and typography to ensure the identity felt distinctive, credible and aligned with the wider group. Once the new branding was approved, I project managed the full rollout. From our London studio, my team and I rebranded the entire Espirita collateral portfolio, collaborating with UX and global teams across the UK, US and Australia. This included the launch of a new website, social and email campaigns, and key business development materials such as pitch decks, banner stands, business cards and flyers, ensuring the brand was implemented consistently and effectively across all touchpoints.