Ellea Nursing

As Head of Design at Acacium Group, I led a team of designers in the creation of the Ellea Nursing brand. With an experienced team of nurses and carers, Ellea Nursing delivers specialist care helping people manage their health in the comfort of their own home. Working closely with the marketing team and the client, we developed a clear understanding of the brief before carrying out in depth research and exploring a range of creative concepts. The project was highly collaborative, with strong partnerships across UX, external developers, and copywriters to ensure the brand translated seamlessly across the website and wider touchpoints. Throughout the process, we worked closely with key stakeholders, sharing ideas, testing directions, and refining the brand through sketching, colour exploration, and typography development. The result was a smooth, engaging, and highly successful branding journey, culminating in a confident new brand that is now live and very well received.