Illustration projects

Illustrations for 'Crack Your Own Egg', a collection of poetry by Laura Smalley.

I designed a suite of bespoke wallcovering and rug designs for Jos. A. Bank, taking the project from pattern and map artwork through material research, production and installation. I project managed the complex printing process across three idX divisions, overseeing the development and delivery of the final materials for a rollout across more than 300 stores throughout the US. The project generated over $2 million in revenue for idX.

For the Curious Society project, Larkin's Brewing Co. commissioned me to develop a distinctive label for their Pilsner, where I led the art direction, concept development, design, illustration, and hand lettering. After presenting multiple personality concepts, Larkin's selected their preferred direction, enabling me to craft the final artwork that embodies the beer’s unique character.

'That's Pretty Neat'

Commissioned by Jameson, I developed the creative concept, copy and artwork for promotional materials celebrating Fadó Irish Pub’s 20th anniversary. The illustrated design brought together Jameson and Fadó’s visual identities with playful, celebratory messaging, creating a distinctive piece for the anniversary campaign.

Royal Ballet: Impressionist Swan Lake Animation

Animation and flip book artwork creation for the Royal Ballet

Commissioned by Cova Communications, I developed the brand identity for Making Space, a free arts and science education programme for primary school students in Cork, delivered by Graffiti Theatre Company in partnership with Blackrock Castle Observatory.

The identity was designed to capture the programme's spirit of creativity, curiosity and exploration, creating a visual language that would engage young audiences while reflecting the collaboration between arts and science. My role included designing the logo, developing the overall visual identity and look and feel, and creating an animated version of the logo for use across digital communications.

For the Hustler Pale Ale project with Larkin's Brewing Co., I provided comprehensive art direction, concept development, illustration, hand lettering, and design to create a distinctive beer label. After presenting multiple personality concepts, Larkin's selected their preferred approach, which I refined into the final artwork, showcasing a tailored branding solution that aligns with their product’s identity.

A successful meal prep company approached idX with plans to expand from its established online business into a network of physical retail stores. I was involved from the early strategic stages, researching the market, developing naming options and exploring creative routes to establish a new brand identity for the business.

The project grew into a complete brand and environmental design programme. I developed the visual identity and then translated it into the physical retail experience, considering how customers would move through and interact with the space. This included developing the store narrative, wayfinding and signage, alongside packaging, POS, marketing materials, posters, environmental graphics and bespoke illustration.

The result was a cohesive brand experience designed to work seamlessly across digital, physical and customer-facing touchpoints.

For this project Larkin's Brewing Co. asked me to create a label for a Pale Ale called 'Lore'. I conceptualised solutions and personalities for this beer. Larkin's then chose their desired personality for the product and I created the final artwork.

For Foxglove Cocktail Co., I created the branding from the ground up, designing a complete visual ecosystem that brings personality, craft and storytelling to the forefront. From the logo and core identity to bespoke illustrations, hand lettering and a custom typeface, every element was designed to feel distinctive, expressive and unmistakably Foxglove.

The brand extends across hand-drawn patterns that wrap the products, creating a rich, tactile presence on shelf, and a much-loved character that acts as the heart of the brand. Together, these elements form a cohesive, memorable world that customers connect with emotionally, helping Foxglove stand out in a crowded FMCG space and building a brand people recognise, remember and return to.

I created the brand identity and packaging for FREDA, developing a bold and playful visual language for this contemporary pink gin brand. The identity combines expressive typography, vibrant colour and distinctive graphic forms across the bottle, stationery and digital touchpoints, creating a cohesive and memorable brand presence.

As Creative Director at Acacium Group, I led the full rebrand of the organisation as it evolved from ICS to Acacium Group, overseeing all design activity across the business. This included the strategic development and rollout of the new brand across every touchpoint, creating a cohesive identity for a complex organisation delivering a wide range of healthcare services.

As part of this transformation, several ICS services were rebranded under Xyla, requiring the creation of a flexible brand ecosystem that could scale across multiple audiences and service areas. Over time, the brand evolved to better connect with service users, with illustration introduced as a core element to add warmth, personality and approachability. The system also includes a clear distinction between business-facing and service-user-facing communications, using a refined palette of navy, blues and greens for client/business audiences, and a more expressive palette of purples, pinks and yellows for service users.

This project page offers a snapshot of that evolving ecosystem, showcasing how the brand was designed to grow with the organisation. The rebrand has been highly successful, supporting strong business performance while creating a more accessible, human and engaging experience for those interacting with Xyla and its services.

For Larkin’s Brewing Co., I art directed and illustrated a suite of beer labels, each built around its own distinct character and story. Working from just the beer name, I led the creative process from initial sketches and mood boards through to the final hand-drawn artwork.

Alongside the labels, I extended the visual world across posters, beer mats, merchandise, van decal artwork, beer tap fisheyes, leaflets and fridge decals, ensuring each touchpoint felt cohesive and recognisably Larkin’s. Each label features bespoke illustration alongside custom typography and hand lettering, giving every beer its own personality while sitting confidently within a unified brand system.

Each label features bespoke illustration alongside custom typography and hand lettering, designed to give every beer its own personality while still sitting cohesively within the wider range. The result is a collection of labels that feel expressive, memorable and unique.