Foxglove Cocktail Co.

For Foxglove Cocktail Co., I created the branding from the ground up, designing a complete visual ecosystem that brings personality, craft and storytelling to the forefront. From the logo and core identity to bespoke illustrations, hand lettering and a custom typeface, every element was designed to feel distinctive, expressive and unmistakably Foxglove. The brand extends across hand-drawn patterns that wrap the products, creating a rich, tactile presence on shelf, and a much-loved character that acts as the heart of the brand. Together, these elements form a cohesive, memorable world that customers connect with emotionally, helping Foxglove stand out in a crowded FMCG space and building a brand people recognise, remember and return to.