Lyptus

While leading the design team at Acacium Group, I oversaw the refresh of Maxxima, one of the Group’s established healthcare staffing and MSP brands. The updated identity was so well received internally that it became the foundation for a new international expansion of the business. As the Group extended its services into Australia, the evolved brand was adapted and launched as Lyptus. Building on the strength of the Maxxima refresh, we carefully refined the visual identity to suit a new market while retaining consistency, accessibility and creativity. This project demonstrates how a strong, considered brand system can scale internationally, supporting growth while remaining rooted in healthcare credibility and design integrity.