Beer Label Design projects

For Larkin’s Brewing Co., I art directed and illustrated a suite of beer labels, each built around its own distinct character and story. Working from just the beer name, I led the creative process from initial sketches and mood boards through to the final hand-drawn artwork.

Alongside the labels, I extended the visual world across posters, beer mats, merchandise, van decal artwork, beer tap fisheyes, leaflets and fridge decals, ensuring each touchpoint felt cohesive and recognisably Larkin’s. Each label features bespoke illustration alongside custom typography and hand lettering, giving every beer its own personality while sitting confidently within a unified brand system.

Each label features bespoke illustration alongside custom typography and hand lettering, designed to give every beer its own personality while still sitting cohesively within the wider range. The result is a collection of labels that feel expressive, memorable and unique.

For this project Larkin's Brewing Co. asked me to create a label for a Pale Ale called 'Lore'. I conceptualised solutions and personalities for this beer. Larkin's then chose their desired personality for the product and I created the final artwork.

For the Hustler Pale Ale project with Larkin's Brewing Co., I provided comprehensive art direction, concept development, illustration, hand lettering, and design to create a distinctive beer label. After presenting multiple personality concepts, Larkin's selected their preferred approach, which I refined into the final artwork, showcasing a tailored branding solution that aligns with their product’s identity.

For the Curious Society project, Larkin's Brewing Co. commissioned me to develop a distinctive label for their Pilsner, where I led the art direction, concept development, design, illustration, and hand lettering. After presenting multiple personality concepts, Larkin's selected their preferred direction, enabling me to craft the final artwork that embodies the beer’s unique character.